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Tools to Analyze your Competitors [The Basecamp S1 Episode 10]

No matter your industry or job function, it's important to be aware of your competition and their activities – and how you stack up. Gain insight into your peers' marketing performance using these free tools. Agency Director Anne Shenton explains how. (*This episode was filmed prior to COVID-19 and social distancing practices.)

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Drone Talk [The Basecamp S1 Episode 9]

  In this week’s episode of The Basecamp, Video Producer (and FAA Part 107 Certified Remote Pilot) Greg Block and Creative Director Steven Carter discuss all things drones. From commercial use to drone recommendations, the legalities of filming and more, there's a lot to learn. (*This episode was filmed prior to COVID-19 and social distancing practices.)

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Why Marketers AND Developers Love HubSpot CMS Hub [The Basecamp S1 Bonus Episode]

We're excited to announce the launch of HubSpot CMS Hub Professional and Enterprise! It's the next evolution of HubSpot CMS and helps companies of all sizes stay focused on what really matters, delivering the best possible experience to site visitors. On this bonus episode of The Basecamp, Front-end Developer John Fuller and Project Manager Gretchen Elliott discuss how HubSpot CMS Hub (Professional and Enterprise) helps your entire team create delightful experiences while not being bogged down by systems.

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Grow Better with HubSpot Account-Based Marketing Tools: Part 2 [The Basecamp S1E8]

This week, we continue to discuss and share more about account-based marketing (ABM) strategies. Specifically, how this approach compliments the inbound methodology and supports your marketing, sales and service efforts. **This video was filmed prior to COVID-19 and social distancing**

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Grow Better with HubSpot Account-Based Marketing Tools: Part 1 [The Basecamp S1E7]

  Account-Based Marketing (ABM) is a highly focused business strategy in which a marketing team treats an individual prospect or customer like its very own market. AMB is useful for certain business-to-business organizations and especially helpful if there is a finite number of customers that you serve with a big ticket offering. Here's what you need to know to get started with AMB. **This video was filmed prior to COVID-19 and social distancing**

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Staying Productive When Working Remote [The Basecamp S1 Bonus Episode]

We know working remote – specifically from the house – is on a lot of your minds these days. Our regularly scheduled episode of The Basecamp is on pause this week. (More on that decision in the post below.) Instead, we took a little time to share and discuss our team's approach to working from home with Marc Herschberger, Director of People & Process at Revenue River. So whether you're an old pro or just getting started at working from home, listen in.

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Website Updates Made Easy with HubDB [The Basecamp S1E6]

HubSpot CMS is one of the many platforms that we enjoy working with here at Ascend. The platform provides a great experience for expert developers and marketers alike to build and manage websites. One feature within HubSpot CMS that we use is HubDB, shorthand for HubSpot Database

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How We Use Databox for Reporting [The Basecamp S1E5]

Here at Ascend Inbound, we exist to bring our clients results. We're not just here to design pretty websites (although we do that, too), or talk about "getting on the first page of Google" (whatever that means...). We actually deliver in terms of qualified traffic, leads and revenue. 

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What Does SEO Look Like in 2020 [The Basecamp S1E4]

With today’s intense competition to be visible online, SEO has become a critical part of digital marketing. However, like most things that incorporate technology, there are always ongoing changes.

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Making the Most of Your Project Management Software [The Basecamp S1E3]

Effective project management is essential for any agency to function seamlessly and provide consistent results for clients. It helps team members stay on track and meet deadlines, whether it be for a website launch or a marketing campaign.

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Content Strategy in 2020 [The Basecamp S1E1]

Welcome to our new video series, The Basecamp! We'll be talking business strategy and marketing trends, with the occasional "just for fun" convo. 

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