TIME TO TEAR UP YOUR PLAYBOOK.

The rules of marketing have changed.

Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close and delight over time.

The Flywheel

Instead of the traditional funnel model, we use a flywheel model that allows you to use the momentum of your satisfied customers to increase referrals and repeat sales. 

Our methodology focuses on building a flywheel that attracts, engages, and delights — creating an inbound business that puts customers first. By adopting the inbound methodology, all of your teams are aligned, so they can attract, engage, and delight-- together. It's all about applying more force (where it's needed) and reducing friction to your flywheel and providing an incredible experience throughout the entire customer journey.

Ascend-Flywheel

 

Inbound Strategy: Attract

Reaching your target audience all begins with content. Blog posts, content offers, and social media are examples that all provide value to your potential customer.

Inbound marketing takes your overall marketing strategy to a deeper level-- connecting with your audience through quality content, optimizing it with an SEO strategy (content structure, keywords/phrases, the challenges you solve for your customers, etc.).

A well structured strategy will allow your content and information to organically appear in the search results for people who are looking for this information (also known as your target audience-- or the right customers for your business).


 

Inbound Strategy: Engage

When using inbound to engage your audience, make certain you're connecting with leads and customers in a way that is encouraging them to build a lasting relationship with you.

Keep touch with the people you're most focused on in the way they prefer-- through email, bots, live chat, or messaging apps. Use the conversion tools — CTAs, forms, and lead flows — to capture the information of prospects visiting your site. Use all the prospect and customer information in a CRM to personalize the website experience using smart content, and the entire buyer’s journey using email and workflows. Create brand loyalty by targeting specific audiences with your social content or ads.


 

Inbound Strategy: Delight

Create happy, satisfied, and supported customers-- long after they make their first purchase. These strategies involve your team members becoming advisors and experts who assist customers at any point in time.

An example of a way to delight customers as part of your inbound strategy is to include thoughtful, well-timed chat bots and surveys to support, assist, and request feedback from customers. 

How inbound works

Content Strategy
Today, search engines reward websites whose content is organized by topics. Our content strategists develop high quality pieces. Then we use the right tools to make it easy to discover and rank for the topics that matter to you and your customers.
Websites
Responsive, beautiful and search engine optimized out of the gate. Then we take user data and analytics to make your website even better over time.
Social Media
Engaging users on social media is an effective way to build credibility and encourage trust with your prospects and customers. We are skilled in creating content for channels such as Facebook, Twitter, Instagram and LinkedIn.
Search Engine Optimization
We combine long-term organic search strategies with paid search to maximize traffic and leads to your site.
Calls to Action
We design CTAs visitors can’t help but click, then we measure their performance and optimize them over time.
Landing Pages
Custom designed landing pages that look perfect across devices, with forms optimized for completion in one click, and automatically change content based on who’s viewing your page.
Nurturing Campaigns
Create automated email campaigns and move prospects further down the funnel and generate more qualified leads.
Analytics
By monitoring user data and activity, Ascend is able to provide incredibly detailed reports and overviews to help you know how your campaigns, offers, and CTA’s are performing. We then work together to optimize your content for further growth.
CRM
All your contacts and companies in one place so you can organize, track, and grow your sales pipeline. The best part? Get started for FREE.
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