primary hero bg
Website design. Scrolling laptop

WEBSITE REDESIGNS
ARE FRUSTRATING

The unreliable and inconsistent results we often experience during a website redesign are the product of a broken methodology. We work to avoid the risks of traditional web design by focusing on real impact, continuous learning and ongoing improvement.

Learn More

How Growth Driven Works

1

STEP 1: STRATEGY

Successful websites begin with a focused growth strategy. Our goal in the strategy stage is to develop an empathetic understanding of your target audience’s world and how your new site can solve problems along their journey.

CLEAR OBJECTIVES

With your objectives clearly established, we can avoid a slow start with seemingly endless revisions. Instead you’re able to progress toward the results you want. Quickly.

CUSTOMER FOCUSED

By fully understanding your ideal customer’s needs and frustrations, you’re able to map our an accurate customer journey and use data to shape your website with the end customer in mind.

READY TO EXECUTE

By intentionally establishing strategy before tactics allows you to take a prioritized wishlist of ideas and turn them into an achievable plan.

2

STEP 2: LAUNCH PAD WEBSITE

An initial website is built to act as a digital launch pad for your business. The launch pad site will exist as a temporary home for your website– allowing us to track and define your customers’ activity as they visit your site and explore your content.

PAGE PLANS

Page outlines are planned for each key page and pillar page, paying special attention to user needs as well as SEO goals.

3

STEP 3: CONTINUOUS IMPROVEMENT

Throughout the Continuous Improvement Stage, we will be doing exactly that– constantly mining data and analytics to improve your website. We’ll use an arsenal of tools such as heatmaps, persona research and development, user testing, and information architecture to customize your site so that it allows the greatest potential for quality user experience, lead generation and conversions.

1. PLAN

Every plan starts with a focus metric that you want to improve. The ideas that have the highest potential impact to achieve the metric goal are prioritized in a comprehensive goal list.

2. BUILD

Simple enough– we build out the actionable items that were brainstormed in the planning phase. This process works in sprints through collaboration between your team and ours.

3. LEARN

The most important part of the process is the learn phase– reviewing and analyzing data to learn more about your audience.

Understanding what works, and what doesn’t work, helps inform the ideas that were generated in the planning phase of the cycle.

4. TRANSFER

Once we’ve taken the time to learn about your audience and customers, we share that info with the rest of your organization– marketing, sales, service, etc.

Cross-department collaboration helps your growth team better understand how to make adjustments for absolute peak performance.

Growth Driven Design E-Book

FREE DOWNLOAD:

An Introduction to Growth Driven Design
 

Do you remember the last time you went through a website redesign? If you say, “no” simply because you have blocked the horrible experience from your memory, we won’t blame you. The traditional process of designing a website is tedious and complex.

That’s no longer the case.

Download Now