The grass is always greener with Super-Sod

How we helped Super-Sod with everything from website design to advanced HubSpot implementation.

Tagged in: Website DesignVideoContent
Client: Super-Sod
Super-Sod grows, harvests, and delivers the best sod and seed around. They've been around for generations— and over time, have managed to become the standard in consumer and commercial sod and seed throughout the Southeast.

Website Design

The new website had to connect with Super-Sod's audience – so we turned it into a resource-heavy, search-centric website for yard DIYers and professional grass installers.

Website features included a robust online catalog broken into easily navigable product categories, a customized, searchable map that geo-locates the nearest Super-Sod location to the user's location, and a slick mobile experience that wouldn't cause friction when users were looking to learn and purchase product online.

Super-Sod New Homepage After
Super-Sod Old Home Page Before
The product page mobile version had a sticky filter at the bottom, allowing for easy product filtering.
The sticky filter allowed for basic category navigation, as well as smart filters that showed based on the product type.
ss-location-finder
A customized map that allows users find the nearest sod provider to their location

Video

With over 1.6 million views on their YouTube channel, video is a core component of Super-Sod's marketing strategy. We work with their team to identify video topics, produce video and promote them with the right channels and messaging. One such video was the "Behind The Scenes Journey of Fresh Sod." 

HubSpot + Strategy 

From a complex marketing and sales implementation to ecommerce integrations and more, we've worked with Super-Sod every step of the way to get them peak performance from their investment with HubSpot. As a result of these efforts and our constant evaluation and improvements, Super-Sod has consistently seen double-digit growth in traffic and leads since moving to HubSpot. 

"Ascend has the technical chops to get things done, and they have the design skills and artistry, but they're also very available. I know I have the backup I need. It's as if they're a part of our company." 

 

- Hillary Thompson, Marketing Director