Company Name

Dickey Farms


Musella, Georgia


Tourism/Food & Beverage

Ascend Services Provided

Website Design, SEO, Lead Generation, eCommerce Workflows

The Challenge

Attract new visitors, convert leads, & close customers.

Lee and Stacy Dickey are third generation owners of Dickey Farms, one of the state’s top producers of fresh Georgia peaches. The Dickey family prides themselves not only on their delicious peaches, but also delivering an excellent experience to their customers, whether they’re visiting the farm or ordering online. Unfortunately, their website wasn’t meeting the high service standards they had set for themselves. That’s when they called Ascend.

The Strategy

Framing the solution

We worked with Dickey Farms to fix up their existing website: troubleshooting pesky shipping charges, configuring a manual order process, and making their site easier to navigate. Then we worked with them to create lead generating offers and automated welcome emails for new customers. After the holiday season was over, the Dickeys asked us to reimagine their website for an even better customer experience. Check it out at gapeaches.com.

The Results

Going the Extra Mile

YOY Increase in Traffic
increase in new contacts
increase in online sales
Dickey Farms website mockup