Ascend Inbound Marketing's Blog

Tools to Analyze your Competitors [The Basecamp S1 Episode 10]

No matter your industry or job function, it's important to be aware of your competition and their activities – and how you stack up. Gain insight into your peers' marketing performance using these free tools. Agency Director Anne Shenton explains how. (*This episode was filmed prior to COVID-19 and social distancing practices.)

Drone Talk [The Basecamp S1 Episode 9]

In this week’s episode of The Basecamp, Video Producer (and FAA Part 107 Certified Remote Pilot) Greg Block and Creative Director Steven Carter discuss all things drones. From commercial use to drone recommendations, the legalities of filming and more, there's a lot to learn. (*This episode was filmed prior to COVID-19 and social distancing practices.)

Why Marketers AND Developers Love HubSpot CMS Hub [The Basecamp S1 Bonus Episode]

We're excited to announce the launch of HubSpot CMS Hub Professional and Enterprise! It's the next evolution of HubSpot CMS and helps companies of all sizes stay focused on what really matters, delivering the best possible experience to site visitors. On this bonus episode of The Basecamp, Front-end Developer John Fuller and Project Manager Gretchen Elliott discuss how HubSpot CMS Hub (Professional and Enterprise) helps your entire team create delightful experiences while not being bogged down by systems.

Grow Better with HubSpot Account-Based Marketing Tools: Part 2 [The Basecamp S1E8]

This week, we continue to discuss and share more about account-based marketing (ABM) strategies. Specifically, how this approach compliments the inbound methodology and supports your marketing, sales and service efforts. **This video was filmed prior to COVID-19 and social distancing**

Grow Better with HubSpot Account-Based Marketing Tools: Part 1 [The Basecamp S1E7]

Account-Based Marketing (ABM) is a highly focused business strategy in which a marketing team treats an individual prospect or customer like its very own market. AMB is useful for certain business-to-business organizations and especially helpful if there is a finite number of customers that you serve with a big ticket offering. Here's what you need to know to get started with AMB. **This video was filmed prior to COVID-19 and social distancing**

Staying Productive When Working Remote [The Basecamp S1 Bonus Episode]

We know working remote – specifically from the house – is on a lot of your minds these days. Our regularly scheduled episode of The Basecamp is on pause this week. (More on that decision in the post below.) Instead, we took a little time to share and discuss our team's approach to working from home with Marc Herschberger, Director of People & Process at Revenue River. So whether you're an old pro or just getting started at working from home, listen in.

Website Updates Made Easy with HubDB [The Basecamp S1E6]

HubSpot CMS is one of the many platforms that we enjoy working with here at Ascend. The platform provides a great experience for expert developers and marketers alike to build and manage websites. One feature within HubSpot CMS that we use is HubDB, shorthand for HubSpot Database

Ascend Inbound Marketing Named Q3 Winner in HubSpot's Impact Awards

For the second time this year, Ascend Inbound Marketing is proud to announce they have been named a winner in the Grow Better: Marketing Enablement category in HubSpot’s 2019 Impact Awards.

How to Start Your YouTube Marketing on the Right Foot

YouTube is the second-largest platform used to access content after Google. What no one told you is that Google favors YouTube hosted videos above all other online video content for search results.

How Inbound Marketing Helped 48forty Solutions Increase Leads By 332%

See how 48forty’s growth has accelerated since partnering with Ascend for full inbound services.

How Video Marketing Services Can Help You

Video marketing is on the rise as a means of increasing conversions and bolstering sales for businesses across the globe. According to the Cisco Visual Networking Index, IP video traffic will account for 82% of all consumer internet traffic by 2021 with internet video traffic projected to grow fourfold between 2016 and 2021. Given these projections, you can hardly afford not to devote more resources to video marketing. Below are the top reasons why video marketing is crucial to your content strategy in 2019. 1) Consumers like video Video's popularity among consumers is a key reason why more businesses than ever are turning to video marketing to promote their brand and products. The Digital Marketing Institute, outlines multiple reasons why video marketing is so well received among consumers. They include the following: Video is Accessible: Virtually anyone with internet access can access video through a laptop or mobile device Video is Entertaining: Video is a more engaging form of marketing than written advertising Video is Versatile: Videos are easy for consumers to share using multiple platforms Video offers Simplicity: Video makes it easy for consumers to digest complex material or concepts

6 Marketing Videos Your Business Needs

Consumers love video. A whopping 45% of people watch an hour or more of video daily and a staggering 43% of people desire to see more video content from brands and marketers. So this goes without saying: your business needs videos.

Getting Started with Video Marketing - Laying the Foundation

Streaming video is everywhere now. Gone are the days of turning on the TV at the end of the day to watch your favorite show before bed. Now, people have instant, any-time access to videos with their smartphones. So how can you, as a business owner or marketer get in on the video marketing action? In this post, we will cover the basics of filming an engaging content piece that will keep a prospective client glued to the screen.