South Georgia Medical Center is a not-for-profit medical system dedicated to being the leader in improving the health, wellness and quality of life in the community. With 373 licensed beds and more than 300 affiliated physicians and 2,600 employees, SGMC, its campuses, and affiliates provide a broad range of high quality healthcare services. SGMC is located in Valdosta, Georgia and serves 380,000 residents across a 15-county service area. In early 2021, SGMC's marketing team was tasked with developing an annual report to showcase the extraordinary stories of healthcare providers and the patients they serve. Within a short, three month timeframe, Ascend assisted SGMC with designing a 91 page printed annual report and building out a complementary digital experience.