Ascend Strategy & Design's Blog (4)

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Ascend Inbound Marketing Named Certified CallRail Agency Partner

Anne Shenton

Ascend Inbound Marketing, a growth agency based in Valdosta, Georgia, is proud to announce they ...

9 Steps to Justify Training Opportunities to Your Boss

Gretchen Elliott

9 min read

Anne Shenton

6 min read

4 Reasons to Build Your Website on HubSpot

Once you determine that you need a new website, you have a lot of decisions to make, like:

Gretchen Elliott

4 min read

19 for '19: Marketing Trends To Watch For

No introduction needed. Here are our 19 marketing predictions for 2019.

5 Great Reasons To Use Call Tracking

You are probably familiar with tools such as Google AdWords and Google Analytics, so you think you have a pretty good handle on your marketing campaigns. These tools give you insights about your online traffic. But where are your telephone inquiries coming from? Even though many customers do search for information and make purchases online, statistics show that 65% of customers would rather contact a business by making a phone call. via GIPHY

How Video Marketing Services Can Help You

Video marketing is on the rise as a means of increasing conversions and bolstering sales for businesses across the globe. According to the Cisco Visual Networking Index, IP video traffic will account for 82% of all consumer internet traffic by 2021 with internet video traffic projected to grow fourfold between 2016 and 2021. Given these projections, you can hardly afford not to devote more resources to video marketing. Below are the top reasons why video marketing is crucial to your content strategy in 2019. 1) Consumers like video Video's popularity among consumers is a key reason why more businesses than ever are turning to video marketing to promote their brand and products. The Digital Marketing Institute, outlines multiple reasons why video marketing is so well received among consumers. They include the following: Video is Accessible: Virtually anyone with internet access can access video through a laptop or mobile device Video is Entertaining: Video is a more engaging form of marketing than written advertising Video is Versatile: Videos are easy for consumers to share using multiple platforms Video offers Simplicity: Video makes it easy for consumers to digest complex material or concepts

The Ultimate eCommerce Email Marketing Strategy Guide for 2019 [Free Download]

Advancements in technology have led to the rise of the eCommerce sector as a crucial component of the retail industry. With more people having access to the Internet, marketing an eCommerce business has become both essential and challenging. Essential because it is the primary channel through which your business can access potential customers, and challenging because the competition within this space is steadily growing. One of the most effective marketing channels that exists for eCommerce businesses is email marketing.