How Video Marketing Services Can Help You

Video marketing is on the rise as a means of increasing conversions and bolstering sales for businesses across the globe. According to the Cisco Visual Networking Index, IP video traffic will account for 82% of all consumer internet traffic by 2021 with internet video traffic projected to grow fourfold between 2016 and 2021. Given these projections, you can hardly afford not to devote more resources to video marketing. Below are the top reasons why video marketing is crucial to your content strategy in 2019.  1) Consumers like video Video's popularity among consumers is a key reason why more businesses than ever are turning to video marketing to promote their brand and products. The Digital Marketing Institute, outlines multiple reasons why video marketing is so well received among consumers. They include the following: Video is Accessible: Virtually anyone with internet access can access video through a laptop or mobile device Video is Entertaining: Video is a more engaging form of marketing than written advertising  Video is Versatile: Videos are easy for consumers to share using multiple platforms Video offers Simplicity: Video makes it easy for consumers to digest complex material or concepts