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Anne Shenton

Anne Shenton is Agency Director at Ascend Inbound Marketing. She excels in a range of marketing functions including inbound marketing, strategic planning, project management and client relations. Her primary focus at Ascend is to deliver quantifiable results to our clients in the form of leads, conversions and increased revenue. Anne holds a Bachelor of Science in Management from Georgia Tech and a MBA from the University of Florida.

Why are Metrics Important?

Metrics are the units by which we measure success. We usually think of metrics in a business setting, but they apply to our personal lives too. Mark Manson does an excellent job describing how we use metrics to evaluate ourselves (warning: this Mark uses some NSFW language in this post). Examples of personal metrics an individual might value are monetary wealth, or for the altruistic souls, social impact. Examples of business metrics are profit margin and customer satisfaction score. 

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How to Get Started with Sales Enablement

Sales isn't what it used to be. 

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A Few Quick Ways to Boost eCommerce Sales

The first quarter can be a sad time for eCommerce retailers. The holiday season is over, and consumers are in penny-pinching mode. What can you do to give your eCommerce sales a quick boost during the post-holiday slump? We have some tried and true tactics to boost eCommerce sales that have worked great for our clients. These are inexpensive, don't involve any programming knowledge, and each one can be implemented in less than an hour or two. Be sure to add these to your eCommerce marketing strategy.

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Are Templates Good or Bad for Web Design?

When it comes to web design, templates are a touchy subject. I spoke with a prospect a few weeks ago, and he asked me if we used templates to build our sites. 

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Building an Inbound Agency: A Year in Review

A year ago, some of the folks at Nexxtep and I decided to take the plunge and go all-in with inbound marketing. I knew we couldn't become a great agency without a creative director, and thankfully Steven Carter happened to show up at just the right time. We formed Ascend and haven't looked back yet.

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5 New HubSpot Features You Should Be Really Excited About

Our team had the privilege of attending HubSpot's annual Inbound Conference in Boston last week. Along with 19,000 other sales and marketing pros from around the country, we spent four days attending inspiring keynotes and educational breakout sessions. We're going to write about some of our key take-aways in future posts, but first I wanted to share some of the best new HubSpot features that were announced for their product offerings in 2017.

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How Much Should a Website Design Cost in 2016?

I read a devotional every morning (or at least I have the best of intentions to do so). I recently read a passage that left me puzzled, and quite honestly, it didn’t tap in to the most Christ-like part of my soul. 

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5 Easy Ways to Increase Website Traffic

INTRODUCTION: Everyone wants more traffic on their website. If no one is visiting your site, no one is buying your products, inquiring about your services or learning about your business. So how can you increase website traffic without breaking your neck (or breaking the bank)? Here are 5 easy ways to increase website traffic that you can start using today.

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VIDEO - What is the Difference Between Inbound and Outbound Marketing?

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How to Grow Your Marketing Return on Investment

Executives and business owners are usually data-driven by nature, and it's no surprise that one of the phrases we hear most often goes something like: 

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