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Anne Shenton

Anne Shenton is Agency Director at Ascend Inbound Marketing. She excels in a range of marketing functions including inbound marketing, strategic planning, project management and client relations. Her primary focus at Ascend is to deliver quantifiable results to our clients in the form of leads, conversions and increased revenue. Anne holds a Bachelor of Science in Management from Georgia Tech and a MBA from the University of Florida.

5 Great Reasons To Use Call Tracking

You are probably familiar with tools such as Google AdWords and Google Analytics, so you think you have a pretty good handle on your marketing campaigns. These tools give you insights about your online traffic. But where are your telephone inquiries coming from? Even though many customers do search for information and make purchases online, statistics show that 65% of customers would rather contact a business by making a phone call.     via GIPHY

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How Video Marketing Services Can Help You

Video marketing is on the rise as a means of increasing conversions and bolstering sales for businesses across the globe. According to the Cisco Visual Networking Index, IP video traffic will account for 82% of all consumer internet traffic by 2021 with internet video traffic projected to grow fourfold between 2016 and 2021. Given these projections, you can hardly afford not to devote more resources to video marketing. Below are the top reasons why video marketing is crucial to your content strategy in 2019.  1) Consumers like video Video's popularity among consumers is a key reason why more businesses than ever are turning to video marketing to promote their brand and products. The Digital Marketing Institute, outlines multiple reasons why video marketing is so well received among consumers. They include the following: Video is Accessible: Virtually anyone with internet access can access video through a laptop or mobile device Video is Entertaining: Video is a more engaging form of marketing than written advertising  Video is Versatile: Videos are easy for consumers to share using multiple platforms Video offers Simplicity: Video makes it easy for consumers to digest complex material or concepts

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The Ultimate eCommerce Email Marketing Strategy Guide for 2019 [Free Download]

Advancements in technology have led to the rise of the eCommerce sector as a crucial component of the retail industry. With more people having access to the Internet, marketing an eCommerce business has become both essential and challenging. Essential because it is the primary channel through which your business can access potential customers, and challenging because the competition within this space is steadily growing. One of the most effective marketing channels that exists for eCommerce businesses is email marketing.

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5 Services You Didn't Know We Offered

We're not normally this overt with our sales messaging, I promise ;)

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The Ultimate Guide to Inbound Marketing for eCommerce

According to HubSpot, "Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media."

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How We Built a High Performing Site on the HubSpot COS in Less than 30 Days

When a major supply chain logistics group announced plans to divest itself of its North American recycled pallets business last August, it indicated that CHEP Recycled’s growth outlook would improve under alternative ownership.

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Ascend Welcomes Gretchen Elliott as Project Manager

Ascend Inbound Marketing announced the recent hiring of Gretchen Elliott as Project Manager. Prior to joining Ascend, Ms. Elliott held roles in IT and marketing with South Georgia Medical Center and Uber. While at Uber, she led efforts in marketing, communications, and business development for 23 markets across the East Coast. Ms. Elliott holds a BA in History and a minor in Journalism from Wake Forest University. 

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Ascend Seeks Graphic Design Intern

We are seeking a graphic design intern for the summer/fall of 2018.

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After Facebook's newsfeed announcement, what will become of social media marketing in 2018?

Mark Zuckerburg announced last week that Facebook will be making major changes to the content that appears in news feeds. Long story short: businesses, brands and media will be getting much less exposure. For business owners this means ad costs will go up, and your reach on Facebook will diminish.

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Valdosta, GA-based Ascend Inbound Marketing Named an Official Google Partner

  Today, Ascend Inbound Marketing, a growth agency based in Valdosta, GA, announced it has been named an official Google Certified Partner. This distinction names Ascend as one of the top leaders in paid search and digital marketing in the eyes of Google.

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How Dan Tyre's Pipeline Generation Bootcamp Helped Our Agency Supercharge Year-End Sales

I recently completed Dan Tyre's Pipeline Generation Bootcamp. Dan is the Sales Director at HubSpot and was instrumental in helping HubSpot grow from a small startup to a publicly traded company. Needless to say, it was quite a privilege to attend a bootcamp led by such a successful sales leader.

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Ascend Inbound Marketing Becomes HubSpot Gold Certified Agency Partner

Valdosta, Georgia: Today, Ascend Inbound Marketing announced that it has become a HubSpot Gold Certified Agency Partner. HubSpot, the world’s leading inbound marketing and sales platform, works hand-in-hand with Agency Partners to grow their businesses through inbound software, services, and support.

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Why are Metrics Important?

Metrics are the units by which we measure success. We usually think of metrics in a business setting, but they apply to our personal lives too. Mark Manson does an excellent job describing how we use metrics to evaluate ourselves (warning: this Mark uses some NSFW language in this post). Examples of personal metrics an individual might value are monetary wealth, or for the altruistic souls, social impact. Examples of business metrics are profit margin and customer satisfaction score. 

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